Watch engagement soar with Facebook video ads

More shares, comments, and likes with branded Facebook video ads from Videolab
Order your first Facebook video ad
10,000+ happy clients trust Videolab for UGC creative

How to Create a Winning Facebook Video Ads

Facebook video ads are a powerful way to reach your target audience and drive conversions. To create a winning Facebook video ad, follow these key steps:
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Skyrocket sales with Facebook videos that grab attention.

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Why work with Videolab for your Facebook video ads?

Quality content

Our verified UGC talent pool create high-quality Facebook content your brand can be proud of—from testimonials and promotions to product-in-use and unboxing videos. You’re going to love the Videolab difference.

Lower CPA

At Videolab, we lower your CPA by 37% on average. If you’ve overpaid for Facebook video ads in the past, you deserve a pro team without the film crew or brand ambassador prices. Let us show you how we work.

Boosted ROAS

Getting a stronger return on your Facebook ad spend starts with the right strategy. Our seven-part UGC framework scales brands rapidly and predictably—resulting in a ROAS that five times higher than other agencies.

Customer success stories

See how others achieved their goals using Videolab.

01  MVRK
02  Somnifix
03  Sunnie
04  ZVYK

Emanuel R.

After gaining initial success on Amazon, we sought out Videolab for help in launching our DTC brand and quickly learned that we needed UGC videos that would decrease our CPO and allow us to scale profitably. Videolab helped us achieve first order profitability and to scale rapidly from there. Their UGC videos massively outperformed all other creatives types - both static ads and influencer content - resulting in 12x ROAS averages within the first month of creative testing.

12.6X+
overall ROI on Facebook Ads
63.2%
decreased CPA compared to static ads & influencer video creative
14.3%
increased CTR
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Cyrus Roepers

In the past, our creatives lacked quality and diversity. It was frustrating. Jasmine and her team came through with videos we could deploy immediately—the kind that spoke to our entire audience and inspired the excitement and engagement we were looking for. 

55%
decreased CPA compared to non-Videolab ads
42%
increased CTR
36%
higher TSR to Purchase
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Heather R.

As a brand with a niche target audience, we felt sure we could convert them if we could just connect with them. Videolab presented authentic, relatable, everyday people to our customers, which has made a significant impact on our sales. The amount of people interacting with our brand and looking to purchase our eye drops from these UGC videos went up by almost 60% in just the first month alone.

75%
ROAS improvement
56%
increased CTR
52.63%
decrease in CPA compared to non-Videolab ads
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Grace L.

When you’re a new-to-market brand, first impressions mean everything. Videolab delivered a tailored UGC package that exceeded our expectations and represented our brand beautifully. They built us a winning framework for scroll-stopping UGC that helped us stand out from the competition quickly and confidently. Within the first month, we received compelling video ads that delivered high audience engagement. We’re now generating over 40 UGC videos per month thanks to Videolab’s creative direction and insight.

40x
increase in UGC output to 40 video ads per mo
450%
rise across Meta & TikTok spending with efficient CPA metrics
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How do we work?

We're a video ad creation team that just gets it; streamlining the UGC video creation process into just 3 steps

Set your video marketing goals

As your outsourced VMOs, we invest in getting to know everything about you, your brand and your product or service. Then, we set marketing objectives, tailoring them to your goals.

We get to work producing your video!

Send us the content you already have, or work with our expert content creators for new content. Our content creation service is 100% done-for-you: all you do is approve the talent we pick.

Get your high impact video!

Whether you select a 1 or 2 week delivery, your video arrives straight to your inbox - ready to post, promote, and generate results.

Certified experts

VideoLab is your ROAS-increasing secret weapon on every paid platform!

Get video ads for other platforms

Need video ads for Instagram, TikTok, or another platform? Check out how Vidolab can help below.

Get TikTok video ads that drive results.

Video Ads for TikTok

Boost your Instagram ad performance.

Video Ads for Instagram

Frequently asked questions

How does Videolab UGC Content Creation work?

Getting high-impact UGC videos made with Videolab is easy! Our process is designed to be quick and hassle-free every step of the way:

  1. Pick A Plan: First pick a Videolab plan that works for you and your budget. If you’re not ready to commit to a plan, take advantage of our first-time $250 UGC video offer or talk to us today to discuss which customized solution is right for you. 
  2. Set Your UGC Video Marketing Goal: During your onboarding, our dedicated video strategists will get to know your brand, ethos, and more about your target audience and video marketing goals. From there they will help you set clear UGC objectives to tailor your videos for awareness, lead generation, conversions, and more.
  3. We Create Your UGC Video: Our UGC creative service is 100% done-for-you. We'll build you a script, cast talent, direct the footage, and deliver a final edited UGC video. 
  4. Get Your UGC Video Within 3-4 weeks: Sit back and relax. Our UGC experts will deliver your video creative straight to your inbox ready to post, promote, and generate results.

That’s it! Get started in minutes and start boosting your return-on-adpend (ROAS) today!

What kind of creators are on Videolab?

Our diverse and vetted talent pool of 25,000+ creators is located across North America, consisting of all demographics, backgrounds, styles, interests, skills, and ages. We even work with pets! 

All footage is directed and filmed in user-generated-content format (ie cell phone footage), and to guarantee quality, our creators work with high-quality sound, lighting, audio, and green screen equipment, where needed.

Is Videolab suitable for my product/service?

You can use Videolab’s UGC video creation solution for virtually any e-commerce product or online service. Our most popular product/service categories, and the ones our UGC videos are most suitable for, include: cosmetics, consumer goods, apps/digital services, apparel/fashion, health & wellness, fitness, food and beverages, children’s products, and pet products.

Do you offer editing services?

Of course! All of our UGC videos are edited by our in-house post production team. This includes cutting the video together, optimizing for sound and color, selecting a music score, and animated call-outs, closed captioning, and graphics.

What video aspect ratio can I order?

You can choose from multiple aspect ratios: 9:16 portrait, 16:9 landscape, 4:5 vertical, or 1:1 square - or order a UGC video produced in all four!

Higher conversions. Better engagement.

Meet your audience where they are and watch sales grow. Ready?
Book a free consult