Sunnie Natural

Sunnie Natural makes all natural eye drops that are approved by medical experts and are better for the planet. They chose the Videolab Rockstar Plus package to drive brand awareness, increase website traffic, and boost conversions.

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Challenge

Building brand trust and authenticity using UGC

Sunnie faced a significant challenge in producing video testimonial user generated content (UGC), essential for establishing brand trust and authenticity. This presented an obstacle in Sunnie’s ability to highlight real-world advantages and customer satisfaction of their products.

They knew they needed UGC, but an effective UGC creative strategy, high-quality production value, and expert, relatable talent were all missing.

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Implementation

Fast deployment of authentic, relatable, and diverse UGC content

Sunnie partnered with Videolab to address its pressing need for diverse UGC content creation that highlighted their brand’s unique selling points (USPs) in a relatable way. By integrating Videolabs Rockstar Plus Package into their Paid Social campaign workflow, they gained insight on a UGC creative strategy that was based on real-time ad creative metrics. 

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Rockstar Plus Package 

• Optimized for rapid video ad testing across Meta & TikTok
• 5x unique UGC video creatives per monthsome text
  • 3x unique video variations per video 
  • 5x unique creators per video
  • 3x final format file delivery (1:1, 9:16, 16:9)
• Total: 45 final UGC video files delivered per month optimized for Meta & TikTok

Positive Outcomes

The right creative strategy and high-quality video ads generated more leads and sales. 

Partnering with Videolab resulted in a creative wheelhouse of “intentional UGC” - a multitude of diverse, strategically crafted video ad creatives that were available to deploy immediately. 

Sunnie’s roll-out of Videolab UGC content that spoke directly to their target audience resulted in increased audience engagement - more likes, comments, saves, and shares - and a substantial improvement in their Meta campaign return-on-ad spend (ROAS), which increased by 75%. They also saw a significant increase of 57% in their click-through-rate (CTR), and a nearly 53% decrease in their customer cost-per-acquisition (CPA).

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