MVRK

MVRK Fitness, under the guidance of its Chief Marketing Officer, redefines the fitness sporting goods industry with Videolab’s strategic video ad and UGC creation services.

After achieving success on the Amazon Marketplace, MVRK partnered with Videolab to build its DTC brand - one dedicated to offering high-quality and durable fitness gear for extreme leveling-up of workouts. 

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Challenge

Needing on-demand, high-quality UGC video content that decreases CPO 

When MVRK first launched its e-commerce brand, it had very little off-Amazon digital marketing presence. Eager to scale its DTC presence, MVRK needed both a paid social ads management team and strategic creative partner capable of producing on-demand, high-quality UGC videos.

Faced with high customer acquisition costs from static ads and influencer creatives, MVRK partnered with Videolab for high-performing UGC content development and Facebook Ads Management & Optimization.

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‍Implementation

Leveraging Videolab’s Facebook Ads Management & Creative Strategy Expertise

To address challenges with Facebook ad profitability, MVRK leveraged a customized Videolab Enterprise package consisting of Rockstar Plus Video Ad Services and Paid Social Ads Management. This partnership aimed to deploy on-demand, high-quality UGC content that authentically connected to their audience’s evolving pain points and fitness needs; coupled with data-driven Facebook Ads Campaign Management. 

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Rockstar Plus Package 

• Optimized for rapid video ad testing across Meta
• 5x unique UGC video creatives per monthsome text
  • 3x unique video variations per video 
  • 5x unique creators per video
  • 3x final format file delivery (1:1, 9:16, 16:9)
• Total: 45 final UGC video files delivered per month optimized for Meta & TikTok

‍Paid Social Ads Management

• Performance Platform: Meta
• Creative Development: some text
  • Ad Analysis & Strategy
  • Creative, & Copy Development
  • Ongoing Video Editing Services
• Retargeting and Customer Retention Audience Development
• Conversion Tracking Setup
• Ongoing Campaign Optimization

Positive Outcomes

Propelled ROI & optimized CPA efficiency

MVRK’s collaboration with Videolab resulted in significant long-term growth, profitability, and impact:

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• Substantial boost in ROI and campaign performance: The creative strategy behind Videolab’s UGC video ads led to a considerable improvement in MVRK’s Facebook ad campaign’s Return on Ad Spend (ROAS), with returns increasing 10-fold in the first month of deployment. On top of this, overall cost per acquisition (CPA) decreased by 63.2% when compared to non-Videolab static and influencer creative content. 
• Foundation for DTC long-term growth: The measurable impact of Videolab’s services has positioned MVRK for long-term growth, laying a solid foundation for the brand to incorporate high-quality UGC video content more extensively in future paid social marketing strategies
• Expanded reach & customer base: Through leveraging Videolab’s Facebook Ads Management services and high-quality, actionable UGC video content, MVRK effectively widened its customer audience base, reach, and overall engagement.