Somnifix

Somnifix makes gentle mouth strips that reduce snoring and improve sleep quality. They leveraged the Videolab Rockstar Plus package to boost ROAS and increase CTR while decreasing CPO.

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Challenge

Scaling actionable, dynamic UGC content production

Somnifix had a wealth of UGC content, but the quality varied and the brand couldn't identify a formula for reproducing high-quality videos at scale.

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Implementation

Leveraging Videolab to develop dynamic UGC content

To address this challenge, Somnifix leveraged Videolab’s Rockstar Plus package to deploy multiple iterations of video ad concept hooks and CTAs. This collaboration aimed to authentically relate to their audience’s pain points as a means of building a deeper connection.

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Rockstar Plus Package

• Optimized for rapid video ad testing across Meta & TikTok
• 5x unique UGC video creatives per month
  • 3x unique video variations per video
  • 5x unique creators per video
  • 3x final format file delivery (1:1, 9:16, 16:9)
• Total: 45 final UGC video files delivered per month optimized for Meta & TikTok

Positive Outcomes

Boosting CTR and lowering CTA with authentic UGC video content

The implementation of Videolab video ads yielded outcomes that surpassed Somnifix’s original KPIs. The click-through rate (CTR) saw a significant boost, increasing by 42%, the thumbstop to purchase ratio increased by 36%. On top of this, the cost per acquisition (CPA) dropped by 55%, demonstrating the effectiveness of Videolab’s UGC video ad formula in their paid ads strategy. By leveraging Videoab’s concise, actionable, and memorable UGC video ad framework, Somnifix substantially boosted their overall paid ad campaign performance with a UGC ad creative strategy that was rapidly deployable, predictable, and scalable.

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