The Challenge Of Tiktok's Involvement
One of the biggest challenges any business has when it enters the TikTok world is remaining authentic. What undermines your business’ authenticity would be to use the myriad of low-quality or fraudulent UGC videos that permeate this social media outlet.
To be able to join in on the hottest trends found on TikTok you need to make sure that your user-generated video content is honest and true. This is achieved when your UGC video creators align with and stick to your business standards.
This effort not only allows you to build a healthy TikTok community but also lets you participate in the following hot trends happening at that social media outlet right now.
What Is Hot On Tiktok
1. Dances
This activity is supposed to be the second most popular trend on TikTok currently. But it is not just any dance that will do. You need to find the ones that are trending at the moment and be ready to make a switch when the crowd changes to a new dance style.
To find these trending dances you could go with #dancechallenge, #dancetrend, and #trendingdance, or go to the bottom of your page and look for the TikTok Discovery page. Both options will lead you to some great dance trends to join.
2. Up-to-Date Pop Culture References
One trend that is a must-do when looking to join in on the fun at TikTok. You can find these modern cultural references through #movietok, #tvseries, #series, and #tvshow, go to the Discover page or look at the Just for You section on your account.
3. Don’t Be Afraid To Be Snarky And Edgy
This hot trend may not fit your personality but it is a way to promote your brand when on TikTok. TikTok members call it ‘keeping it real’ and you can do that to draw attention to your products. Or you can just make fun of yourself as that is acceptable on this social media outlet.
4. Use Smooth Transitions
When you use TikTok as one of your UGC video platforms you need to make sure your videos transition smoothly. This is a hot trend because smooth transitions are easy to watch. Get some tips by going to these hashtags-
#transitiontrend, #outfittransition, #transitions.
5. Use Glow-Ups
If you are not sure what a glow-up is, this is a before-and-after video. The potential of these types of UGC videos is immense. As is the number of subjects you can use to promote your business.
A renovation video or a make-up tutorial serves as glow-ups as well as almost any other niche you are working in.
6. Don’t Hide Your Emotions
It seems that Gen Z likes to be open about their emotions and be vulnerable to a lot of strangers. They like to talk about difficult issues so do not be afraid to cry, discuss your failures, or talk about your struggles.
7. Ask For Comments
But not just any comment. Ask your audience to fill your comment section with creative and funny responses. The key to doing this is to make sure your audience understands clearly what type of comments you are looking for.
Just make sure those prompts and comments fit your niche.
8. Include Your Family
While not necessarily a good thing to involve your children or young cousins, etc. You can get your grandma or uncle involved in dancing or wearing an interesting costume.
To get inspiration look at these hashtags- #family, #dad, #dadsoftiktok, #familytok
9. Share A Day
This type of UGC TikTok video has you sharing a day in your life. It is a way to let your target audience and customers get to know you. This type of UGC video also has you looking human as well as relatable. The benefits should boost your trust factor and your authenticity levels.
Check these hashtags out to get some good ideas- #dayinmylife, #adayinthelife, #24hours
10. Produce satisfying UGC videos
The content for these types of UGC videos strives to find beauty in everyday activities. You can show the process of painting a room and make it seem like a work of art. You won’t believe how captivating these types of videos can be.
Inspiration can be found at these hashtags-- #satisfy, #satisfying, #sosatisfying, #asmrsound, #oddlysatisfying
11. Make A Reply Tiktok Video
The source for your reply content will come from the responses and questions found in your comment section. Pick the best ones, then create a reply video responding to the comment or answering the questions.
The benefits that come with this hot trend include building your trust and authentic factors as well as providing answers to all the people who saw your products but were afraid to ask.
Finding Hot TikTok Trends
Finding the most recent hot trends on TikTok can be a bit tricky. But you do have some options that will help you discover where they are at. Once you find them, you can use them to promote your business. Here are some ways to find the latest trends:
1. #trendalert- Helps you stay up-to-date on the latest trends
2. Spend time on TikTok- This time can be constructive and help you latch onto the newest TikTok craze
3. Use your ‘For You’ TikTok page- It provides you with a great place to start when looking for trends to exploit
4. Use the Discover Page- Same as the previous option and the navigational button is at the bottom of your web page
Some Additional Words
It seems to be rather easy to find new and hot TikTok trends to use to your business’s advantage. The key is to keep your videos honest, authentic, true, and compelling.
When you need help in this area of creating UGC video content, contact our company. We have experts on UGC TikTok videos standing by ready to help you go to the next marketing level.
Take advantage of the built-in audience at TikTok and use our experts to connect with them.
