UGC Creative Strategy
By now everyone knows what UGC video ads are and their purpose. These video ads are very helpful for many businesses. In some cases, they make a big impact that gets the business to be more successful than the owners ever dreamed.
In creating a good UGC creative strategy, one needs to know a few things about their business and its purpose. If you do not know your business goals, your target audience, or the problems you are looking to solve, then your UGC creative strategy will flounder and you won’t get those powerful UGC video ads.
Take a few moments to continue reading to learn how to choose the right UGC creators for your brand.
Finding user-generated video
Before we get to discussing how to find the right UGC creator for your brand, there are some other important details that need to be addressed. These vital details ensure that your search for the right UGC creators will be successful.
1. Know Your Business Goals- You really can’t find great UGC creators if you do not know where your business is headed. Be specific about your goals so you know the type of content you need.
2. Know Your Target Audience- This information will also help you find the right content for those UGC video ads. You do not want UGC video content for children when your target audience is young adults or senior citizens.
3. Know Your Budget- Money talks and if you go too cheap in payment, then the quality of your UGC videos may not be awe-inspiring. The content may be a big turn-off to your target audience.
4. Know Your Platform- Different social media and other marketing platforms have different audiences who favour different types of content. Knowing the marketing platform you will use the most will help you find the right content for your UGC creative strategy
5. Know The Type Of UGC Creator- There are different types of UGC creators and not all are effective with everyone. Weigh the pros and cons of each type to make sure you are finding the one that aligns with your brand’s values
How To Find The Right UGC Creator
The above steps will just get you started and give you a good idea of what you are looking for when you start your UGC creator search. The above information will help you filter the UGC content you receive eliminating the not-so-good and finding the great content.
Here are some tips to help you find the perfect UGC creator for your UGC creative strategy:
1. What Type Of Creators Are They- UGC creators come in four forms: photographers, videographers, writers, & graphic artists. Each has their own special talents which may or may not work for your ad campaign.
Pick the one whose talents and focus best fit what you are trying to accomplish.
2. Do Some Research On Each One- The key question to answer here is ‘Will these UGC creators resonate with your target audience or not?’ Also, you need to answer the question, ‘Will their content boost your campaign performance or not?’
Answering those two questions will help you get closer to finding the right UGC creator for your brand.
3. What Is Their History- This is another important aspect of your research. You need to look at the UGC creator’s history to see what type of track record they have. Have they always been honest in their production content?
Are they transparent and have always been transparent? You can ask other questions here that will give you confidence that you are finding the right one.
4. Look At Their Schedules And Capabilities- One criterion you should use in filtering out potential UGC creators is to look at their schedules. Do they have the time to produce quality uc videos?
Also, do they have the resources and equipment to produce top-quality content? If they do not have either then it is best to move on to your next choice.
5. Choose The Type Of UGC Creator You Want- You have a choice between using an agency dedicated to creating UGC video ads for clients or you can use regular people you find on social media and other platforms.
The former option provides you with professional and experienced video producers while the latter may present more authenticity to your campaign ads.
Read About Using Animated Callouts To Make Your Tiktok UGC Videos Stand Out
One Of The Practical Ways To Find The Right UGC Creator For Your Brand
All of the above seems like a lot of work but in reality, it lessens your workload. You know what you are looking for and that helps you eliminate any UGC content that falls outside of those limits.
One of the best, most practical ways to find authentic, honest, and trustworthy UGC creators is to run a successful contest. In these contests, you provide the guidelines for creating great UGC videos, including your brand’s goals and values.
Also, you can provide prizes or cash awards to highly motivate UGC creators and get them inspired to enter. The contest will also help provide brand awareness as news about the contest will spread quickly if the rewards are great enough.
As you receive the UGC video ad entries, you can apply the above information to them and begin filtering out those that do not meet the standards you set.
Some Additional Words
If these guidelines add too much work to your already busy schedule, then help is nearby. If you are overwhelmed and not sure if certain UGC videos meet your standards or not, then contact our company.
Our professionals will help you achieve your goal of finding the right UGC video creator for your brand. We have the experience and know-how to get you on the right track. Or we can help create those top-quality UGC videos you are looking for.
When you need the best results, then you come to the best to get the right solution. Talk to us today and ask your questions. We are ready with the answers.
