Marketing Campaigns Can Be Tough
Part of the toughness associated with marketing is that one has to worry about the competition. With the rise of technology, just about anyone can create a marketing campaign about products and services that compete with your business.
The other aspect of this toughness is finding the right content source to boost your campaign over your competitors. One has to answer the question of whether traditional creative strategies are better than user-generated video content or vice versa.
It can be a tough call and often, your target audience may tip the scales in one or the other direction. Keep reading to find out which option is more effective.
Content Is King
Whether it is user-generated video or traditional content, if the quality is not there, then the audience will not be there either. No matter which marketing option one chooses, one needs to find content creators who produce the best quality content that will resonate with the brand’s target audience.
You have to decide where you are going to get the best content for your marketing campaign. Will it come from freelance writers, in-house copywriters, or your satisfied customers who make their videos about your products or services?
It is a tough choice but in this highly competitive business world, if one is going to be successful they need to make the tough choices.
What Is Traditional Content?
Traditional content comprises a variety of information displayed through different media formats. Images, videos, text, and anything that has to be researched fall under this category.
These materials are put together either individually or combined with one or more options. The content is researched and compiled by your in-house marketing team or by hiring freelancers to do the work for your company.
The key to traditional content is that it is usually compiled and edited by professionals. The content also adheres to the voice, values, and styles of the brand. It is very polished work that leaves nothing to chance.
What Is User-Generated Video Content?
While UGC creators use the same media formats as traditional content creators use, there is a slight difference. The videos and images will show the creator interacting with the products or services they purchased.
Plus, the content describes their experience with the products or services. Usually, this information is displayed with a very positive outcome. The content is solely produced by the user of the products and services with no help from professionals.
The big difference is that these UGC video ads are produced by amateurs who really use the products and services. This content builds authenticity and trust in the brand whereas the traditional content may not achieve this desired goal.
Pros And Cons Of UGC & Traditional Content
1. UGC Video Content
Pros:
Cost- Sometimes free and other times it may cost you some products or services
Reach- UGC videos have a wide reach as they can be placed on just about every digital platform on the Internet very quickly
Variety- The creative genius is unlimited for the videos you receive. Rarely will two be the same
Builds Trust And Credibility- This is what brands need to sell their products
Cons:
Little To Know Quality Control- You do not have any control over the content except through your guidelines
Quality- May be lacking as these are amateurs producing the UGC video ads
2. Traditional Content
Pros:
Quality Control- You are in charge of every step of the production. If you do not like something done or said, you can stop production and change it.
Research- You know where the information came from and if it is credible or not. Plus, you control the information contained in your videos.
Maintain Brand Voice- If anything deviates from the script or brand voice, you can change it repeatedly until the content is just right.
Formula- You can maintain the same production formula to save time, and expense as well as know your expected return on investment. It is easier to budget traditional content
Cons:
Time- Traditional content takes more time and organization to create.
Cost- Traditional content is more expensive as you need a team of in-house workers or freelancers to create the material.
Customer Relationship- May be harder to achieve as traditional content is not as relatable as UGC video content.
Which Is More Effective, Traditional Or UGC Video Content?
In terms of time management and cost outlay, user-generated videos are probably more effective as the company saves money using these videos and they save time as the videos are produced for them.
In terms of quality, the traditional content is more effective as the material is well-researched, put together in a compelling manner, and professionally made. It looks and sounds better than UGC video ads.
As for overall effectiveness, it may be a close race and both are running neck and neck. The effectiveness of the ads depends a lot on the target audience. Older audiences may not relate that well or even see the UGC video ads.
They prefer traditional content as that is what they have grown up with and understand. A younger target audience may relate to UGC video ads more making the latter more effective.
The younger audiences spend a lot of time on the Internet and see these ads more than they would traditional content. Both methods are successful and a combination of the two may be the best marketing strategy to use.
Some Additional Words
Hen you need top-quality user-generated video content that resonates with your target audience and is effective, then contact our company. We have many years in this business and our experience and knowledge produce some of the best user-generated video content possible.
Take the time to talk to our experts and see what they can do for you. They are ready to answer all your questions and make sure you are getting content that is effective as well as aligns with your brand’s values.
