Why Use User-Generated Video Content
This is a very good question. Some E-commerce and other Internet business owners may not be convinced that UGC video content is the right marketing tool for them. Yet, this trend of creating UGC videos has developed into one of the best ways to reach your company’s target audience.
The reasons why you should adopt this word-of-mouth marketing trend are: They save you time and money, they build trust and are considered authentic over anything you could produce.
The key to using user-generated video content is to learn how to leverage them to reach your target audience. A greater reach means more potential for paying customers.
Ways To Leverage Your UGC Video Content
One of the best ways to leverage your user-generated video content is to make sure your platform is mobile-ready. Allowing mobile phone users to clearly see those videos is one of the best ways to maximize your store’s reach.
Here are some other good ways to leverage these videos to maximize your marketing reach:
1. Include Video Reviews With Images And Videos
These reviews are a great way to convert website visitors into paying customers. However, these reviews need to be honest, accurate, relatable, and true. You may have to provide some incentive to get your customers to create and post these videos.
2. Use Testimonial UGC Videos
These are easy for creators to produce but make sure you have instructions available to guide their creation. Also, make sure to obtain all the rights you need to use these videos in your marketing campaigns. You do not want to use them without obtaining the rights.
3. Use Them To Bring Value To Your Website Visitors
By value, it means that you use these UGC video content pieces to educate as well as inspire your visitors. You do not have to use UGC video content solely to convert viewers into paying customers. Success stories are always a good inspiration to others.
4. Connect To Viral UGC Videos
One of the best ways to maximize your marketing reach is to connect to videos that talk about your products. TikTok and other video outlets are a great way to connect with UGC videos created without your company’s involvement.
5. Use UGC Videos In Creative Ways
One of the better ways to incorporate UGC video content is to use them to create UGC questions. Then answer those questions. Or you can create case studies that help solve a problem.
These videos are not just for selling points but can be used to help your customers and website visitors learn solutions to their questions.
6. Create Product Marketing Spots
This is one of the better uses for UGC video content. Potential customers can see the product in action and learn that it works through these videos. Plus, your customers may have found unique ways to use your products that solve problems for potential customers.
There is a variety of methods you can use to leverage your UGC video content when it comes to product marketing.
7. Use In Social Media Outlets
To have a greater reach and impact on your target audience, use these UGC videos on Facebook, Instagram, TikTok, and other popular social media outlets.
One of the keys to using these social media outlets is to use those UGC videos when they are new and fresh. You do not want to wait till people stop talking about the songs or images to do this step.
8. Don’t Ignore Negative Content
That is not a good way to handle negative word-of-mouth advertising. The best way to deal with these bad UGC videos is to turn them into positives through outreach, positive responses, and handling the feedback in a constructive manner.
While there is supposed to be no such thing as bad publicity, bad publicity can still impact your bottom line in a negative way. It can take away your customer base as well, so deal with the negative information in a positive way.
9. Create Dedicated UGC Video Web Pages
This creation allows UGC video creators to easily post their videos, testimonials, product marketing, and images to your website. Then once they are posted, use a content marketing engine to distribute those videos to your social media accounts.
This method broadens your reach and increases your chances of reaching a larger portion of your target audience.
10. Make Your Customers Into Experts
This can be done by giving your customers a UGC video platform for tips, tricks, and DIY fixes they have discovered using your products. This will provide an empowering opportunity for your customers.
Or you can ask them to create videos featuring your products in action. This will show potential customers that your products work
11. Develop A Customer Loyalty Program
This option can help generate even better UGC videos that will reach your target audience no matter where they are on the Internet. To have loyal customers become involved, you need to offer incentives to them.
Give them discounts for honest video content or free gifts for multiple purchases of their favourite products. Whatever reward system you come up with, make sure it is worth the effort made by your loyal customers.
12. Use In All Marketing Strategies
Employing UGC video content in your marketing is a great way to leverage UGC video content. UGC videos bring authenticity to your marketing campaigns as well as build trust in your brand and company.
It is a wise move to include them no matter how you market your products.
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Leveraging UGC video content is not that hard to do. You just have to be able to brainstorm some legitimate ideas. To help you brainstorm and give you some guidance on this topic, contact us.
Our company is filled with UGC video experts and we can help you leverage your UGC video content to maximize your commercial reach. Talk to us today to get the right help.
