Break The Marketing Rules
Join in on the fun as businesses, websites, and other product-selling outlets break all the marketing rules. They have jumped on the user-generated video content bandwagon and are reaping the benefits from these rule-breaking ads.
What makes UGC video ads attractive is their low cost. The expense you pay is far less than if you hired professional marketers to create and publish professionally made ads.
If you want to tap into this growing advertising trend, then keep reading. The upcoming tips will guide you to utilizing cost-effective UGC video content and building your business.
How To Create Cost-Effective UGC Video Content
1. Use Your Photos To Your Advantage
It goes without saying that your still photographs need to have very high quality resolutions to work but with today’s digital cameras, that should not be a problem.
Hiring a professional to add over-image text can be quite expensive. The more cost-effective way to do this is to do it yourself. Plus, using your own still photos is one way to save money while promoting your products or services.
This is a good option to use when you do not have enough money or rewards to entice UGC video creators to advertise your products.
2. Advertise For Product Or Service Users To Create Videos For You
This is the most cost-effective way to create UGC video ads. Contact your satisfied customers and ask them to create UGC video content talking about their experiences with your company and your products or services.
Then have them send you the video for publication on your website or social media accounts. There are different ways to encourage your satisfied customers to meet your request:
Offer Incentives- This can be done by providing a reward or a discount on your products or services
Offer Free Items For The Best UGC Video Ad- This is a contest-style option where people compete to get that prize. This should help the quality of the UGC video be the best it can be.
Open The Rewards And Contests To Employees- Let them provide an insider’s view of your company, customer service efforts as well as the quality of your products and services.
Read: Addressing Negative UGC And Protecting Your Brand Reputation
3. Do It Yourself
One of the best ways to cut costs is to create your own UGC video ads. You know what you want and you know the best way to highlight your company’s values and mission. Sometimes it is best to just do it yourself and save yourself a lot of headaches.
4. Provide The Spotlight To The Best UGC Video Ad
Place the best ads on your website, social media accounts, your webinars, e-mail campaigns, and more. The more satisfied customers see that they are going to be given the spotlight, the more motivated they are to create great UGC video content.
Types Of UGC Videos
The good news is that you are not limited to just one style of video. There are a variety of types of videos that will work with your products and services. Here are just a few of them:
1. Use Before And After Themes
These themes showcase how the product or service works. It gives a real-time story to your target audience and they do not have to take a chance. They know it works because your before and after video shows them that your products, etc., work.
2. Product Reviews
Building trust is done by having authentic product reviews in those UGC video ads. Word-of-mouth advertising has not disappeared but just changed venues. These honest product reviews created by your satisfied customers say more than you can say in a professional ad about your company.
3. Create Tutorials
Teaching your customers how to use your products solves a lot of problems for your customers. Printed instructions do not always help but a good UGC video ad tutorial shows them how to assemble or use your products.
This saves your customer a lot of time and makes you look good in the process.
4. Unboxing UGC Video Content
Your target audience may feel the excitement of your satisfied customers when they see your product unboxed and view the honest emotions of your customers.
It may create the desire in your target audience to feel the same excitement and get them to finally push the checkout payment button.
5. Day In The Life UGC Video Content
Let your target audience know you are human and just like them. That is done through these unique day-in-the-life UGC video ads. Show your target audience what your day or your employee’s day is like and let them see you as human.
Or, let your target audience see how your product fits seamlessly into the life of your satisfied customer. Either way, you are giving your target audience a glimpse into something they normally do not have access to.
Double-Check The Content
When you are asking for and receiving UGC video ads from your satisfied customers, make sure to check the content. You want to ensure that the content does not harm your business’s reputation and falls within the values of your company as well as the UGC video platform you are using.
You need to make sure the content is top-quality, relevant, and interesting, as well as aligning with your brand’s identity. If one bad video slips through your quality control, you can survive but if multiple bad videos slip through, then you do not have great success.
Some Additional Words
Creating cost-effective UGC video ads is not that difficult to do. It takes time and patience to see that those videos meet your standards. When this task gets too daunting for you or too time-consuming, then content our company.
We have experts with years of UGC video creation experience who can take the pressure off and help you get the UGC video content you and your business need to succeed. Call us today for expert guidance.
