You have picked your UGC video platform!!
This is just the first step in creating your UGC video ads. Each UGC video platform has its unique audience that favours specific types of video. It is the platform that often dictates the content style of your UGC video ads.
Once you have selected one or more of these platforms, you need to tailor your content to fit the target audience you want to reach. This content should fit in with the overall nature of the platform as well as the popular video lengths and styles.
Know Your Audience
This is the key when you plan your user-generated video content. If your content does not match your audience’s preferences, etc., then your UGC video ads will not be cost-effective or even effective at generating conversions.
The types of UGC videos you collect and use will depend on the type of platform you want to advertise. Not every strategy will work, you will have to experiment to make sure your UGC video ads meet the requirements of the platform as well as stand out from the crowd of videos already on those platforms.
Here are 5 good UGC video ad platforms that command a different content strategy for UGC video content:
1. Instagram- Time is of the essence here. You want short videos that go for less than a minute. At the same time, you will want captivating images that get your audience’s attention.
2. YouTube- This social media platform likes longer videos. The strategy that works here are those tutorials, product reviews, vlogs, and interviews. You want the UGC video content to be full of details without being boring.
3. TikTok- This is a unique social media platform where challenges reign. Create a great challenge for your target audience to do or do a parody but keep the length not too long and not too short.
4. Snapchat- Use your creative talents here and turn to filters and other creative tools to keep those UGC video ads playful yet fun and interesting. Experiment with your collected UGC video content to see which ones are best for this platform.
5. Facebook- You can link to your off-Facebook UGC video content or blog post. But the key is to keep the main image or person visually attractive so it stands out. Also, testimonials work best on Facebook.
An honourable mention would be review websites. Here you will want to stick to product reviews or a review of your company and customer service. Other types of videos will not work on these websites.
It is key to know the audience of the platform you are choosing to work with. You can work with more than one platform, just have the user-generated video content matching the interests and current trends on the specific platforms you choose to work with.
How To Create User-Generated Video Content For Different Audiences
No matter which type of audience you are trying to reach, the methods are the same. The only difference is how you present the content to your target audience.
The following tips will help guide your content creation and collection. The most important one has been discussed above- know your target audience.
1. Plan The Content- Use a storyboard or paper to help you outline the video’s message and visual flow.
2. Pick The Best Equipment- You want to create top-quality UGC video content and the equipment is what will get you there.
3. Focus On Lighting- You can use either natural or artificial lighting as long as it enhances the video, not ruins it. Bad lighting has negatively influenced UGC video rendering them useless.
4. Use High-Quality Mics- Clear and easy-to-hear audio is important and keep the surrounding area nice and quiet to capture every word perfectly.
5. Practice Composition And Framing- Create visual appeal by varying your shot types and angles but don’t go too far.
6. Keep Them Authentic- Authenticity builds trust and converts audiences into paying customers. Don’t take shortcuts here or you will undermine your goals and business plans.
7. Edit Carefully- You want tight transitions, good music that doesn’t overwhelm the audio, and keep everything nice and clean.
8. Optimize For The Platform- Know which platform each video is going to be placed on. Then optimize your results for those specific platforms and their requirements. This will help engagement.
9. Include A Call To Action- No matter the platform or video type, you always need a clear and concise call to action. Don’t preach, just make it easy to understand and avoid too much hype.
10. Add A Conclusion- This will help your storytelling content resonate with your audience. Plus, it should help build trust while helping your community engage better.
Types Of UGC Videos
Each of these types of UGC videos has its own unique and specific website or UGC video platform they work best on. Picking the right type is part of your strategy to reach different audiences:
Tutorials
Life Hacks Or Personal Tips
Product Videos or Review Videos
Gaming Streams
Unboxing Videos
Challenge Videos
Reaction Videos
Travel Vlogs
Food Videos
DIY Videos
Beauty Or Makeup Tutorials
Music Covers
Demonstration videos
When you know your audience and your niche, then picking the type of video to present your products becomes a lot easier. Also, knowing the platform you will place your videos will help determine which type of video you should use.
One important detail, part of your strategy is to have UGC video on mobile. Having mobile-ready UGC videos is a great way to reach a wider audience.
Some Additional Words
Finding the right strategy for different audiences is not that hard. But if you are not sure which strategy or type of video is best for your products or services, then contact our company. We have many years of UGC video content creation experience and our experts can guide you to the right UGC video strategy to use.
All it takes is contacting us and talking to one of our experts.
