Everyone Already Knows About UGC Videos
Unless you have kept your head in the sand, you should know a lot about user-generated video. It is the hottest and most authentic marketing tool currently available.
However, knowing about them and learning to use them to generate buzz are two different items. You must learn how to use UGC videos in the right way to generate the buzz you want to make your business a success.
The following content will provide you with the key steps to launching a UGC video contest that will help you achieve this objective. Keep reading to get on the right track to UGC video success.
Tips To Launch A Successful UGC Video Contest
1. Create The Right Theme For Your Contest
Three elements go into creating a UGC video contest that generates buzz:
Make it fun and feed consistent- The UGC video content should look like it fits with the user’s feed. If the UGC video content does not fit their feed, it will fail.
Keep the instructions broad- The goal with UGC video content is for the UGC video creator to make your product or service their own. If you provide too many instructions you can kill their creativity and ruin the video
K.I.S.S.- Keep it simple stupid. The contest should not be overburdened with a bunch of steps or hoops your UGC creators have to go through to enter.
2. Learn To Communicate Clearly
You will not get many entries if no one knows about your contest. The key to launching a UGC video contest is to broadcast it as widely as possible. Some of the best marketing options are social media posts, an email campaign, and promoting it wherever possible.
The more people who hear about your contest the more entries you should get. In these promotional efforts you need to make sure you promote the theme of the UGC video content you want, the prize you are offering, and also an example of the quality of content you are looking for.
3. Do Not Cheap Out On The Prizes
While many UGC creators are inspired by your great contest idea, many creators are looking to win a great prize. It goes without saying that if you want to generate buzz then the prizes need to be worth talking about.
In most cases, you do not have to offer money as a prize. Many UGC creators are happy with being featured or they like the idea that one of the prizes is donating to a charity.
You need to know your audience somewhat to be able to create the ideal prizes so you generate buzz. Also, if you do go the money or nice prize route, make sure you do not cheap out and offer something no one is interested in owning.
4. Create Some Great Stories
Once you have done that, re-post the best contest entries to those stories. This will remind your target audience that the contest is ongoing and there is still time to submit a top-quality UGC video.
Featuring the best of the best UGC videos is another way to remind your audience that their entries can be featured as well. That provides incentives to create their own videos.
5. Use Segments Of Your Community
These segments will help generate buzz about your contest. By notifying your segments, superfans, ambassadors, influencers, etc., about your upcoming contest. They can spread the word for you to their audiences.
Plus, for their help, you can offer incentives that will spark interest and make it worth talking about your contest.
The Benefits Of UGC Video Content Contests
It is possible you have not thought of holding a contest but did you know that it is one of the best ways to boost your traffic? People love contests and those owners who hold them often see their customer base rise by 1/3.
One of the biggest benefits your website and products receive is a higher profile. Social media algorithms place a high priority on video content. The more videos your feed has, the higher your exposure.
Another benefit you and your company receive is free promotion. You are not paying high advertising costs to get the word out about your company. Finally, UGC video contests create more engagement, making your website or company more memorable.
How To Organize A UGC Video Contest
When it comes to contests, there is a lot of planning involved. You may wake up one morning and decide you want to hold a UGC video contest but that is the easiest part. The work is in completing the following steps to a successful campaign that generates buzz:
1. You need a competition goal so make a smart choice
2. Select the prize and make sure it is worth competing for
3. Write your competition’s rules. Everything needs rules to function properly.
4. Create your UGC video concept and select the UGC video platform it will appear.
5. Create your contest’s hashtag
6. Launch your contest and promote it widely
7. Announce your winner after the contest deadline arrives
8. Monitor the success of your contest’s ROI as well as its success. This can be done through impression rates, posts generated, engagement created, and more.
Measuring your contest’s ROI is important to see if it generated the buzz you were after. Also, analyze how the contest information was broadcast.
Read: What Is The Future Of UGC: Opportunities For Marketers
Some Additional Words
One thing about contests is you have to be ready to do a lot of work prior to launching. If you are not sure you can handle the workload involved, then contact us.
Our company is filled with contest experts who know how to launch a successful UGC video contest that generates buzz. You do not have to travel this road alone. Contact us today to get the guidance you need to promote your contest and drive up your website’s traffic.
Our experts are ready and willing to lend a hand with your UGC video contest.
