Anyone can make a great user-generated video and that is one of the best aspects of Internet marketing. All you have to do is develop your skills and create some top-quality content that motivates your readers to produce user-generated video content.
When you get good enough at filtering out the inferior quality UGC videos, then you may experience an uptick in your conversion rate. Top-quality UGC videos doinfluence your readers and convince them to buy your products and services.
The key is to make sure you have a good eye to spot the difference between very good UGC video content and not-so-good UGC video content. Here are 5 tips to help you achieve that objective.
5 Tips For Incorporating User-Generated Videos
Tip 1: Incorporating UGC Videos Into Your Marketing Funnel
This is a very strong marketing tool to enhance your marketing funnel. The best way to use these videos is to make sure that you understand the buyer’s journey.
While all sales funnels are different, so are buyer’s journeys. However, the buyer’s journey does have some elements in common. Those common elements are identifying they have a problem to solve, needing an answer to solve that problem, and then making a decision to buy the answer.
Incorporating your UGC video content to convince your readers to buy your products means using those UGC videos that the reader will trust the most. That means you want videos that will build trust in your readers.
The UGC videos that accomplish that goal are the ones created by those customers who are very happy with your products and have used them successfully.
Tip 2: Showcasing Authentic User Experiences
Another term for showcasing would be highlighting or displaying those videos that come from real customers who have actually tried your products and found them to be very good.
This is one of the more difficult duties you need to do as it means you have top review all the videos you receive. Then you need to select the best ones that present authentic customer use and results.
The reason you do this is because those types of UGC videos provide additional and valuable information your potential customers need to hear about. This additional information should keep your readers on your website longer and reduce some of the bounce.
They also will help improve your SEO rankings. That means you have to make sure those UGC videos are easy to access and are mobile phone-ready.
Tip 3: Leveraging UGC Video Testimonials
There are many methods you can use to leverage your UGC video content. You need to find the best of the best as UGC videos are a powerful marketing tool that helps bring paying customers to your checkout page.
These user-generated videos are very powerful as they build trust in your readers and have a great impact on them. To leverage them you need to have videos to use.
This is done by providing clear instructions on how your customers create their videos, hold video contests, and then showcase the best ones. To do that you have to find the best spots on your website and web pages to integrate them.
To help you find the best ones, determine if these videos are engaging, personal testimonies, and honest. The last criterion is the best way to leverage any UGC video content you receive.
Tip 4: Fostering User-Generated Product Demonstrations
One of the best definitions for the word ‘fostering’ in this sense is that you encourage others to create UGC videos for your website. Another would be to aid their development.
Both of these aspects can be applied through creating a great set of guidelines on how you want those videos to be filmed. Make sure that those customers who make UGC video content for your website keep their content honest, authentic, and relevant.
Keeping the content credible is most important and prevents your website from being blacklisted by search engines. One way to foster more top-quality videos is to open up a video contest with prizes for the best ones received.
Those prizes should be good enough to motivate your customers to generate user video content and do their best.
Tip 5: UGC Video As Social Proof In E-Commerce
When customers speak, other people listen. User-generated video content provides other readers of your website with authenticity. The doubt is gone when they see real customers showing how well the product works.
These videos should be engaging so that your readers remain on your web pages longer. They should be honest to build trust and provide the social proof those unconverted customers need to take the next step in the buying decision process.
You also do not have to be a big influencer to get the results you desire. Social proof should be the biggest aid you will have in selling your products orservices.
Overcoming Common Challenges In UGC Video Conversion
There are many challenges that come with using UGC videos. One of the first and probably the most important are the legal and ethical challenges. You need to have permission as well as the rights to use these videos.
This means you need to gain their consent, give them credit, and follow all terms and conditions of the platform you are using. Another challenge is to ensure you are getting quality and consistent content.
That is what your UGC video content guidelines should help you achieve. Plus, their content needs to balance with yours. The final challenge is filtering out the inferior from the best and using the latter.
This takes time to do as do all the other tips in this article. When you need help with your UGC video content and videos, just contact us. We will be glad to provide as much assistance as possible to make sure your videos are done right and strategically placed.
Contact us today to see how we can help you improve your UGC video use.
