User-generated video content!!
You've probably come across the buzz about this innovative marketing approach. User-generated video content (UGC) is a compelling option because it doesn't require any substantial financial investment to acquire or utilize. This cost-effective strategy has the potential to elevate your e-commerce store to new heights.
The trick is to know how to implement those videos to convert website visitors into paying customers. Once you start using this content properly, it is a powerful tool to convert visitors and get your products in front of their eyes.
Keep reading to learn ways to use user-generated videos to create a great marketing campaign. Your videos are the face of your company.
Understanding Viral Marketing With UGC Videos
What UGC videos can do for your e-commerce store is found in the following 5 benefits
1. Authenticity- One of the newest trends is that potential customers will trust the word of current customers over anything you have to say. These videos build trust for you.
2. Reach- Once the user-generated video goes viral, you will reach far more people than if you relied solely on brand-generated content and ads.
3. Engagement- When viewers of your UGC videos like what they see, they tend to share those videos or make comments about them. UGC videos are more engaging than other forms of advertising.
4. UGC Videos Are Cost-Effective- Generally, you do not pay for the videos unless you want to. You save a ton of money using UGC video content over making your own videos which is always a good business decision.
5. Improved ROI- Once your video goes viral, you should see a boost in your sales which always helps your bottom line. A viral video reaches more people which in turn gets more people viewing your website and products.
Then, chances are a lot of those people will be converted to buy your products.
How To Choose The Right Platforms For UGC Video Distribution
With myriads of options available, you have one major problem to consider. How to select the best ones that will reach your target audience? The first step in answering this question is to know your audience.
Where do they spend their time when they are online or watching entertainment? The answer to that will direct you to those UGC video platforms that will reach your target audience.
You can use what are called third-party UGC video platforms like YouTube, TikTok etc., but you may also lose control over your video. Or you can simply use your own website as your UGC video platform.
There is no right or wrong answer here as you need to decide which option will work best for you. While third-party platforms provide a greater reach, you can build your brand by showcasing those videos on your website.
Turning to analytics may also provide you with a solid answer as to which platform you should use for your UGC video content. These are decisions you have to make after comparing the numbers and UGC video platforms.
Best Timing For UGC Video Distribution To Maximize Virality
The answer to this is to study and know your target audience. You can release your videos when they are online. That means only releasing them at certain times and on certain days.
The best way to determine the best timing for video distribution is to do tests to find out which days and times are better than others. That does not mean you always exclude those not-so-good times but you need to focus on the best days to get maximum reach and viewership.
If you send out a weekly or monthly newsletter, drop a video or two in those to boost your viewership. Or pick the times when social media is most active. Add your UGC videos to your social media accounts at those times.
Do not forget to study patterns. Those patterns will tell you when the best time to release your videos will be. Also, be flexible as those times may change from week to week or month to month.
Always be on top of the current trends to maximize your release and gain a bigger viewership.
How To Track And Analyze The Performance Of Your UGC-Based Viral Marketing Campaign
The first step in this process is to have your goals and KPIs set before you start sending out your UGC videos. The question to answer here is "What are your specific, measurable, achievable, relevant, and time-bound goals?" Without these goals, it is hard to measure the performance of those UGC videos.
These goals will help you determine your key marketing indicators or KPIs. These include- reach, impressions, engagement, sentiment, conversions, and revenue.
To help you track the performance of your UGC video viral marketing campaign you should employ some top analytic tools. Or use those tracking tools that are already established on different social media sites.
There are plenty of tracking tools to help you see if your UGC video content is going viral or not. After you have used these tools and collected all the data, you need to compare those results with your already decided performance goals and KPIs.
Once you have made this comparison, you can adjust your UGC video content strategy according to the results shown in the data and comparison. This is probably the best way to see how your UGC video-based marketing strategy is working or not.
Some Additional Words
When you want to use your UGC videos for viral marketing and learn how to track them correctly, contact our company. We have had years of experience in this field which has provided us with the right knowledge to get you on the right track to UGC video marketing success.
When you want top results you come to the best company in the industry. That best company is us. Call us today so we can get you going without any delays.
