People Have Short Attention Spans
They say it is getting shorter every year. TikTok has taken advantage of the shorter attention span and UGC TikTok videos are short. The instruction is to keep those UGC TikTok videos to 2 to 3 minutes.
It is possible to create compelling short UGC video content that will work on TikTok. Just follow the upcoming guide and you are on your way to creating some of the best user-generated video content. Make sure to share this guide with your UGC creators.
10 Steps To Better UGC Tiktok Videos
Making your user-generated video compelling as well as interesting needs a framework to follow. The following 10 steps will help you cut the fluff and make the best use of your video time.
1. Use A Proper Sequence
The best way to keep your viewers' interest is to have a great hook. Then once you have them hooked with a great first line, move on to the pain point. After that introduce your product that solves the problem the pain point creates.
The sequence has you leading your viewers to a practical and very good solution.
2. Add Visual Clues
These visual clues should directly relate to your app, product, or service that you are offering to the public. The visual clues will depend on those services etc. For example, if you are running a cleaning service, show a before and after image of a messy room.
Your visual clues should help attract and keep your viewers' attention.
3. Do A Walk-Through
This works well when you are selling an app. Have the star of your video show the app at work. Do it from start to finish so people get the right idea of how the app helps them solve a problem.
Just do the video where the person’s back is not to the camera. Be creative in how you present the walk-through.
4. Use Few Actors
If you are not starring in the video yourself, then go with one or two actors. Split their duties with one actor applying the hook, the other actor the pain point, and so on. Be fair but creative in your use of the actors.
It is best to stick with no more than two actors. Any more than that and you may have screen time and also confuse your viewers.
5. Use Quick Cuts
This works best for energetic and funny UGC video content. All this does is cut dialogue into multiple clips and then stitch the clips together in post-production.
Next, use multiple camera tricks like zoom in, zoom out, tilt, etc., and just mix and match the clips to make the video funny and energetic.
6. Pick The Proper Motivation
This is probably one of the harder steps to take as you need to do some research and testing to find the right motivation for your user-generated video content. Once you find the perfect motivation don’t change it.
You can make some alterations to the motivation to fit the UGC video content but keep those alterations to a minimum. This is where a lot of testing is needed to get everything just right.
7. Use A Good Call To Action
The CTA must be nice but not pushy. These calls to action do not need to be lengthy. They can be as short as one line.
8. Use Background Music
This helps fill in the gaps between the dialogue and makes the UGC video content seem smoother. Just make sure the background music does not overwhelm the conversation or other aspects of the video.
9. Don’t Use An End Card
These UGC TikTok videos are supposed to be made by satisfied customers. They should not be adding an end card to their videos. But they are effective if you add one in.
10. End On A High Note
You want your viewers to see the positive results of using the app, product, or service you are providing.
More Important Factors To Consider
When creating or having a UGC TikTok video created, there are other factors as important as the previous 10 steps. One of those factors is to have the UGC video on mobile. Make sure they are mobile-ready to reach more members of your target audience. Other important factors include:
Know your target audience - This helps create user-generated video content
Be creative and authentic- You do not want to bore your target audience or other viewers so while staying within reason, push the creative envelope to get authentic but interesting content.
Be compelling with your stories- Your UGC video content should invoke the right emotions, spark curiosity as well as provide value to your target audience. Keep the video captivating without losing authenticity.
Incorporate TikTok trends and challenges- This is one way to stay current with your TikTok viewers. This is also a great way to become very visible to TikTok users. Just make sure those trends and challenges are in alignment with your business’ values and are relevant
Optimize video elements- This is where you add in thumbnails where appropriate, use great captions that spark interest, use catchy headlines, or use great background music, voiceovers, or sound effects.
Be consistent and post frequently- You want fresh UGC video content in all your videos and keep the content at top-quality levels.
Some Additional Words
This may seem like a lot to take in and implement. Don’t worry, you do not have to do all these steps yourself. You never have to be alone when getting your UGC TikTok videos ready for your target audience.
To get the right help, contact us at https://www.videolab.co/. Our UGC video content experts are standing by to help you create some of the best user-generated video content for TikTok.
Talk to us today to see how we can make your venture into TikTok videos a successful strategy for your business or app.
