Tiktok Users Trust Tiktok UGC Videos
If you have not explored this social media platform for your business marketing needs, it is about time that you did. It has been reported that the majority of TikTok users trust TikTok UGC video ads that have been created by other TikTok users.
To get you started on the right foot using this powerful social media platform, the following article has several tips you can use. These tips will help you build a library of authentic TikTok user-generated videos that should turn viewers into paying customers.
Authentic UGC Tips For Tiktoc Brands
1. A Variety Of Videos To Use
One of the best ways to create TikTok UGC video ads is to select the type of video that is true to your brand and fits in with your business’s personality. You have a good selection of video types you can turn to, all of which should resonate with your target audience:
Short-form videos- These video shorts can present contests, giveaways, or challenges. Plus they can be used to highlight one of your products or several of them.
Photos- You can create a photo contest for your target audience to showcase their satisfaction with your products.
Reviews- Word-of-mouth advertising is alive and well. This is seen in the many review UGC videos that are already on TikTok. Taking advantage of this great marketing strategy is perfect for young businesses trying to get a solid footing.
Influencers- This group of TikTok people usually comes with a large following. Their UGC video posts can be a big benefit to your company and success.
Challenges- Set up a unique but not too complicated or extreme challenge to raise awareness of your business and products or services. Just keep the challenges safe and not harmful.
Testimonials- much like reviews, this TikTok UGC video content provides details of actual experiences with your products. This is a great way to get the word out about your business.
2. Recognize Your Audience
One of the fastest ways to fail is not knowing your audience or what they are interested in. To be successful you need to identify your target audience, their needs, and problems they want solved.
Some elements to identifying your audience include but are not limited to the following:
Geography- Where they live and their location brings specific needs and problems that need to be met and solved.
Age group- Knowing this provides you with a key guideline on how the content of your UGC videos will be included. You do not make it childish when trying to reach adults and vice versa.
Language- While English is the worldwide language for today, not everyone speaks English. Analyze your target audience and prepare your UGC videos in different languages that will reach every member of your target audience.
Demographics- Are you trying to reach parents, young professionals, athletes of all ages, children, and many more? You can even target a specific industry if you want. Just make sure the TikTok UGC video content matches the demographics of your target audience.
Interests- To reach a wider audience, try to analyze the things people are interested in. For example, if they love movies, then your content should reflect that interest. If they love games, then the theme of your videos should be games.
3. Go Behind The Scenes
To reach your target audience, it is essential that you humanize your company. Often big brands seem like giant anonymous corporate entities that are uncaring.
The way to change that perspective is to go behind the scenes and give your target audience an inside look at your company. One of the best ways to present this inside look is to have your employees participate in the video creation.
They can show how things are done, how your products work, provide personal testimonials on how you treat them or how good your products are, and so on.
A behind-the-scenes look at your company is a powerful advertising tool even on TikTok.
4. Showcase Your Customers' Pride
Your TikTok user-generated video can be a tool that builds and exhibits the pride your customers feel when they successfully use your products and services. One example would be LEGO which published videos of their customers who have created some very creative and innovative builds using Legos.
Your products may not be on par with LEGO but you can still showcase the pride your customers feel when your product solves their problems or meets their needs.
Also, you can ask your UGC video creators to suggest new products for you to create or ask them to provide feedback on your current product lineup. Either way, your customers can show their pride by being asked to be involved in your business.
5. Engage Your Comments
To help humanize you and your company, you need to interact with the comments your viewers and customers send your way. Not only does this interaction help your comment metrics, but it also establishes you as a real human and not some nameless brand.
By treating those people who make comments thoughtfully, you can turn viewers into loyal fans. It is all in how you respond to their questions. Business is all about the personal connection.
This is a key way to build that personal connection with your target audience.
Some Additional Words
These are just a few tips that will get you going in the right direction when it comes to creating top-quality TikTok UGC video content. If you need more tips or a guiding hand in this venture, then contact our company.
We have TikTok UGC video experts who know the ropes and how to turn your UGC video content into authentic UGC videos. Take the time to contact us today and ask all the questions you have on your mind about this marketing option.
Our experienced and skilled staff will be glad to answer your questions and guide you to TikTok UGC video success. Contact us today to get the help you need.
