It Should Be A Good Year For UGC Video Content
The predictions are in and the forecast is positive when it comes to using UGC-generated video content. No matter your UGC video platform, the growing use of these videos is making its consumer impact.
That means that analyzing your user-generated video content is more important than ever. Finding the right videos to fit your marketing strategies is vital because in 10 years the majority of all online marketing content will be user-generated video content.
It is best to analyze the industry to find those user behaviours and trends that will work best for your company and business strategy.
Joining The Best Trends
The modern age is filled with fickle people. They seem to be discontent and after a while, one trend will die out only to be replaced by another one. It can be hard to find the right trend to attach your UGC video content strategy.
But with careful analysis, it can be done. Here are some of the current trends that have made a positive impact on many companies just like yours.
1. Engage Your Audience With Trending Hashtags- Always a good strategy to get your UGC videos in front of your target audience’s eyes. These trending hashtags can be found in the growing TikTok fads that build an audience for a short time.
Look at those TikTok challenges to find great hashtags to use for your marketing plans. It has worked for Chiptole.
2. Use Rewards As Motivation And Inspiration- It is being said that roughly 60% of product users would create UGC video content if they were given something in return.
This is a tried and true practice as traditional marketing ads, flyers, billboards, TV commercials, and other print advertising have always rewarded their actors with payment.
You are not creating a new way to make ads, but tweaking the way people get rewarded for their participation.
3. Form Discussion Forums For Your Specific Brand- This is a great way to build a dedicated audience while also building your website traffic, These discussion forums can boost traffic by as much as 15%.
Plus, you get loyal customers who are more than willing to create different types of UGC videos to promote your products. Creating a loyal community that can discuss your products, is one strategy that builds your target audience and can convert them into paying customers.
4. Collaborate With Influencers- The trick to this trend is finding those influencers whose beliefs and values align with yours while bringing in a large audience.
It will take some negotiations to get influencers on board but this is a trend that has worked well for other companies.
5. Diversity And Inclusion- This is another current trend that appeals to a segment of the population. The more inclusive your user-generated video content, the more likely you will attract more potential customers to your products or business.
It is hard to say how long this trend will remain strong, but for current business goals, it is a good idea to use as many top-quality diverse, and inclusive UGC video content as possible.
6. Keywords Remain King- One of the better trends to hop onto is the use of specific keywords. These keywords should be relevant to your brand if you want them to be effective.
Having your UGC creators use the keywords you want enhances their reach. One example would be to use popular search terms as your keywords. This is a way to get your videos in front of your target audience’s eyes.
Analyzing User Behavior
One of the keys to formulating a good business marketing strategy is to analyze user behaviour on different social media and other outlets that people frequent.
Understanding the audience on these different platforms means that you can develop good instructions for your UGC creators to follow in their user-generated video creation.
Different social media and other outlets cater to a different segment of the population and a one size fits all strategy does not work. Plus, the people who use these outlets have different values and characteristics they prize.
For example, the Millennium generation likes peer recommendations that are authentic. Other generations like honesty and value for their money. Analyzing what each audience values helps you set the tone for your UGC creators.
They know what you are looking for and can create their videos accordingly. One of the key criteria in creating user-generated video content is to make sure you know your brand’s values.
Knowing these means it is easier to filter out those UGC video content that does not align with your company’s values. Also, you have to be careful about releasing those videos that are questionable and may damage your company’s image.
Always provide the right guidelines so that your user-generated video content remains consistent as well as top-quality content.
Why Do All Of This Work?
There are many reasons you need to roll up your sleeves and analyze trends and user behaviour:
Roughly 85% of consumers trust UGC videos over brand-produced ads
User-generated videos produce about 10 times more views on YouTube than brand videos generate
Blog post viewer engagement rises by about 50% when UGC videos are used
More than 2/3 of all marketers think that UGC video content improves the authenticity of the brand.
A majority of viewers say that UGC video content is more genuine than alternatives.
Some Additional Words
Analyzing user behaviour and trends is not always easy for beginners. That is why you should contact our company when you want to take advantage of these trends to get the word out.
Our company is filled with experienced UGC video experts who follow the trends and analyze user behaviour for you. We can help you create some of the best UGC video content on the internet today. All it takes is one phone call or contact through our website to see what we can do for you.
