Measuring Your Impact
That is what TikTok metrics are all about. If you want to see how well your TikTok UGC video ads are performing, you turn to these metrics for your answers.
These metrics also show how well your audience is engaging with your TikTok UGC videos. The metrics are your guide in learning which ads are underperforming and need to be replaced with new ones, as well as those that are performing well and need to be left alone.
Take a few minutes to see which are the most important TikTok metrics you should be paying attention to.
Which Tiktok Metrics Matter Most
The metrics you should be watching more carefully over all the TikTok metric options are those that align with your business goals. The following TikTok user-generated video metrics are just a sample of the ones that matter most.
You will have to decide which other ones are important to your business goals.
1. Engagement Rate
The standard of measurement for this metric involves the number of views with the number of comments, replies, shares, and saves. The total number of all these elements will give you an idea of how well your target audience is engaging with your UGC videos.
2. Views
Views are counted the moment the video is started or has been automatically looped. Knowing which TikTok UGC video ads are getting the most views will indicate the type of content, style, and appearance that is resonating with your target audience.
This information will also help you develop more high-ranking content which should help boost your engagement rate.
3. Growth Of Followers
If your numbers are growing, then you have a good idea that your TikTok UGC ads are working. The more followers you see sign up tells you that your audience is growing and the content in those ads is working.
This metric will also help you develop similar content that will also increase the number of followers you have already.
4. Click Through Rate
Like just about every other marketing campaign, a low click-through rate sends the message that the videos are not working. A high click-through rate tells you that you are hitting a home run with your current ads and you should be developing similar ads in the future.
The click-through rate basically informs you of what is or is not working as well as which ads and their content need to be changed.
5. Shares
If you want to know if your B2C strategy is working, then look at the number of shares your TikTok user-generated videos receive. The more shares the more successful those ads are.
The number of shares your videos receive also tells you that people are bookmarking your videos and the content is being discussed by your target audience.
6. Audience Demographics
An important metric to listen to is the audience demographic tells you if you are reaching your target audience or not. This metric focuses on age, location, gender, and other key demographics to provide you with the necessary information about your TikTok video ads.
Other Metrics You Should Consider Tracking
Along with the above key metrics, here is a laundry list of other options you can choose to use to see if your TikTok UGC video content is a success or not:
Profile views, likes, comments, average watch time, video completions, watched full videos, type of traffic source, hashtag views, number of LIVES, LIVE Views, & total of LIVES time, new viewer count, unique viewers, Diamonds, impressions, cost per impression, mobile versus desktop, and finally, viral metrics.
Just pick the ones that provide you with the best information about the success or failure of your UGC videos on TikTok.
Why Use Tiktok For UGC Video Ads?
You have a variety of good and legitimate reasons why you should turn to this marketing strategy. TikTok currently has roughly 1,000,000,000 members. This is too large of an audience to ignore.
Most of those members are in the ideal age groups advertisers like to reach- Millennials and GenZ. It is a great opportunity to develop a reputation for being relevant and relatable.
Another good reason to use TikTok as your marketing outlet is that the system is easy to use. You do not need a lot of experience in video sharing or editing. In addition to that ease of use, TikTok supplies several tools to help you edit, add filters, special effects, and so on.
Just make sure your UGC video ads stay true to your business goals and brand.
Creating Your Tiktok User-Generated Video Content
The steps to accomplish this goal are simple and easy to follow. Here is what you need to do to be ready for a TikTok launch:
Set your campaign goals- Know what objectives you want to reach and after deciding on your goals you can easily develop a strategy to guide the content of those videos.
Pick the type of UGC video you need- The type is as important as your goals. If you pick the wrong one, the message will not reach or resonate with your audience.
Publish the guidelines- These guidelines will instruct your UGC creators on the steps they need to take to create great videos for you.
Measure your campaign results- Use the above metrics to help you do this and find which ads are working or which ones need to be replaced.
Some Additional Words
Sometimes analyzing the metrics is not as easy as it sounds. That is when you need help from some experts. If you are having trouble monitoring your key metrics, then contact our company.
We understand all the key and not-so-important metrics and can help you get your TikTok ad campaign on solid ground. Talk to our experts today to make sure you know what to look for and what steps you need to take to improve your scores.
Help is just a phone call, email, or contact away. We have the experience to make sure you benefit from your TikTok experience.
