Reshaping How You Do Business
One of the most influential trends in recent years has been the growing use of user-generated video content or UGC. This tool has become the best method for companies to build authenticity, honesty, and trust between them and their customers.
Having real people talk about your products or services is one of the best ways to build a successful business. The reason this is so is that UGC videos have a great impact on your target audience.
The key to using this powerful tool successfully is to learn how to harness the power that comes with using UGC video content. Keep reading to learn these top tips.
Identifying The Right UGC Creators
One of the first steps you need to take when it comes to identifying the right UGC creator for your business is to know your company values. Once you do that, you can do a search to find UGC creators who share the same values as your company.
Another available option is looking to your employees to create authentic UGC video content. By using your employees you are creating a powerful strategy of showcasing your company’s culture.
This move adds another layer of authenticity to your marketing plan. Plus, with this inside look at your company, your customers form a stronger bond with it as well as build greater trust in your products or service.
Other methods you can use to identify the right UGC video content for your business would be different forums, social media groups, or by holding a contest. The first two require that you be actively involved in those groups or communities to make that strategy work.
Engaging Micro-Influencers vs. Macro-Influencers
One of the best benefits your business receives from opting to use micro-influencers over macro-influencers is that their smaller audience has created a better, stronger community that is well-connected to the influencer.
Their influence may be greater because of this bond and help produce a greater response to your UGC videos than a macro-influencer can despite the greater numbers for the latter.
A micro-influencer is defined as someone with up to 10,000 followers, but some put that number at 100,000 followers. Either way, you are getting a wider exposure than if you avoided using micro-influencers.
Other benefits of using micro-influencers are that they have developed better authenticity, higher-quality relatable content, and brand loyalty. These are all elements that reflect well on your business and products.
The positives of using micro-influencers include:
More affordable
High engagement rate
A nice niche audience
Work hard to produce top-quality content
They learn about and understand your brand which allows them to produce very credible content
Building Meaningful Collaborations
This is a very vital step in your process to success. Building meaningful collaborations is essential especially when you want UGC video content that reflects well on your business and adheres to its values.
To do this you will need to engage with your contributors. This is done by acknowledging their contributions and letting the contributors know you value what they have produced.
The other method you need to use would be to provide your UGC video contributors with clear guidelines to follow. Let them know your objectives so they can create a UGC video that aligns with your company’s vision.
Offering Opportunities for Brand Storytelling for Authentic Creation
There are some very good reasons why you need to implement this aspect of marketing to your user-generated video content.
1. It helps you stand out as you speak directly to the needs and values of your target audience
2. Good storytelling helps your target audience remember your company, products or services
3. Helps build trust and credibility for your company, just make sure the stories are authentic
4. Makes conversion a lot easier as your audience can imagine themselves using the product
The key to the success of storytelling opportunities is to be authentic and honest. No shortcuts are allowed.
Amplifying UGC for Maximum Reach
The term ‘amplifying’ simply means to make larger. That is what you can do when you collaborate with different UGC video creators. You can tap into their audience and enlarge your reach through these efforts.
These ugc video creators usually already have an established audience which enables you to reach a wider number of your target audience. It is a smart business move to make to maximize your marketing reach and get your business and products known.
This amplification can be done through strong corroboration with trusted UGC video creators. The two aspects go hand in hand and make it easier for you to promote your business products or services as well as build trust and credibility.
Measuring UGC Impact & ROI
While one of the best ways to measure the success of your marketing campaign is through an increase in sales and paying customers, this can take time to build.
Other ways to measure the impact of your UGC video content and see if you are getting a good ROI in return is by analyzing the following metrics:
- shares
- comments
- invites
- clicks
- social media analytic tools
These metrics and KPIs can give you a good idea if your UGC video content marketing strategy is paying off. They should all lead you back to the best way to tell if your campaign is a success or not- converted customers.
Some Additional Words
The power of the user-generated video content needs to be harnessed to give your business a better chance at success. Keep in mind that while there are no guarantees, using UGC video content provides you with another solid and tested marketing strategy.
To help bolster your success, contact our company. Our experts will be glad to work with you to harness the power of UGC video content and their creators. Make sure to ask all your questions so our experts can provide you with all the tips and information you will need to tap into this power.
